Everybody loves to get things done right and doing so at the first attempt brings untold joy. To achieve this kind of result, we typically push ourselves to spend time - too much time - preparing. You must have heard that preparation is important, especially for something like starting a business. This is true. However, it is unhelpful to over prepare. A good way to keep off from doing this is to learn on the job. But before we come to that - perhaps in some other article - let us see four ways in which over-preparing affects businesses.
Founders and entire teams may be tempted to put in way too much thought while developing a business plan. This is no good and here are all the reasons why we say so:
All human endeavors can be broken down into two steps: planning and execution. When we spend too much time doing the first, then there will be little or no time left to execute. It doesn’t take rocket science to figure this out, but unfortunately, entrepreneurs and founders still get caught in this web. Businesses are important - no doubt. They are an asset. They also help us build meaningful connections, and they push us to attain personal development.
All of this points to why entrepreneurs make lots of preparations. Nonetheless, it is counterproductive for any founder to stay too long planning how to source capital, how to develop a product, how to enter a new market, or even how to build long-term relationships with customers. The simple principle here is that by planning more than you execute, you fail to perform the work needed to turn your ideas into results. With this, your business quickly rolls down the path of unproductivity.
Spending most of your time setting goals or even planning more than you’re executing would create a backlog of unaccomplished tasks. You would have so many stones unturned. Once this keeps happening, each new goal or plan becomes more and more unrealistic. And since running a business usually requires achieving one goal before the next, a long to-do list will make it difficult to hit specific goals, especially if they are time-sensitive.
Over-planning or over-preparing costs businesses their productivity as well as their resources. How? Let’s say, for instance, that Company A needs to develop a new product. After doing all the necessary development and market research, they go on to perform more analysis which often leads to a phenomenon known as analysis paralysis. In essence, their drive to get it right from the onset leads to indecision, over preparation and waste of valuable time. The company might make some interesting findings in the course of carrying out research and rather than utilizing the data they have, they keep on researching. The more research they do, the more information and variables they have and the more difficult it gets to make a simple decision. This delays progress and it’s a waste of resources.
Rigidity is one factor that is closely associated with over-preparing. The relationship between both is that when a business over-prepares, it has its own expectations (concerning events or outcomes) and accompanying plans for these expectations. As this is the case, the business finds it difficult to respond to unexpected events or trends. Businesses that over-prepare have a huge dependence on their process. This is what shoots them in the leg. They focus on their plans so much that they cannot learn on the job like they should. They are not spontaneous since they are not built to think on their feet, and so they easily miss out on new opportunities.
The key to mastering anything is to start with repetition not with perfection. Having said that, businesses do not need to over prepare. In fact, rather than spending lots of time planning, they should simply practice. This would create experience which is relevant for making quality and well-informed plans. Another advantage of having to practice more than we plan is that we get to build spontaneity. With this, our efforts and our responses to sudden changes in the business becomes more deliberate, refined, and creative.
Over-preparing in a business context refers to spending excessive time planning, researching, or analyzing a business strategy, product, or process, often at the expense of execution. This focus on perfect preparation can lead to delays, missed opportunities, and wasted resources.
Over-preparing reduces productivity by consuming valuable time that could have been spent on execution. When teams spend too much time planning, they often fail to execute tasks efficiently, leading to unproductive cycles and stagnation in business growth.
Analysis paralysis occurs when excessive analysis or planning prevents timely decision-making. It is a direct result of over-preparing, as businesses continue to gather and process information without taking action, delaying progress and wasting resources.
Over-planning leads to a backlog of uncompleted tasks and unattained goals. When too much time is spent on creating intricate plans rather than executing them, businesses struggle to meet deadlines, making goals feel unrealistic and difficult to achieve.
Over-preparing wastes resources such as time, money, and human effort by continuously focusing on planning activities instead of leveraging available data for action. For example, businesses may spend excessive time on research, which increases costs but rarely translates to actionable outcomes.
Businesses that over-prepare often develop rigid plans and expectations, leaving them ill-equipped to respond to unexpected trends or events. Their dependence on predefined processes limits spontaneity and makes adapting to changing markets or opportunities difficult.
To balance planning and execution, businesses should allocate specific, reasonable timeframes for planning and prioritize taking action based on the information available. Practicing iterative processes, such as learning while doing, helps businesses gain experience and improve adaptability.
An example of over-preparing could be a startup endlessly refining its market research and business model instead of launching a minimum viable product (MVP). This delay may result in competitors capturing the market first or the business missing a critical growth opportunity.
Learning on the job allows businesses to adapt quickly, gain real-world insights, and refine their strategies through practical experience. This approach fosters agility, creativity, and a better understanding of what works in real-time, unlike over-preparing, which relies on theoretical assumptions.
In the long term, over-preparing can hinder a business's innovation, productivity, and adaptability. Companies may lose competitive edge, waste resources, and fail to seize opportunities due to their overly cautious approach to planning and execution.