Clearbit is a B2B data enrichment and activation platform designed to help businesses optimize their sales, marketing, and customer success strategies. By providing access to over 100 data attributes—such as firmographics, technographics, employee data, and funding details—Clearbit empowers companies to identify website visitors, personalize outreach, enrich CRM records, and streamline lead qualification processes. It ensures your team works with precise and actionable data, enabling scalable and targeted efforts.

Clearbit integrates with leading CRMs (e.g., Salesforce, HubSpot) and marketing automation tools to automatically enrich customer and lead profiles. It pulls in real-time data on company size, industry, employee count, revenue, technologies used, and more. This reduces manual data entry, ensures your records are always accurate, and enhances segmentation, lead scoring, and automated workflows for more targeted campaigns.

Yes, Clearbit's Reveal tool helps identify anonymous website visitors by matching their IP addresses to detailed firmographic data. This allows you to surface companies visiting your site, uncover intent signals, and engage with them proactively through tailored campaigns or personalized website experiences.

Clearbit enables dynamic lead scoring by appending enriched data like company size, industry, location, or technology stack to contact records. This allows you to create more accurate lead scoring models that prioritize high-fit prospects based on specific criteria. With optimized lead prioritization, sales teams can focus their efforts on the most promising opportunities.

Clearbit serves a wide range of companies, including SaaS providers, B2B marketers, sales teams, and startups aiming to scale. It's especially valuable for businesses focused on account-based marketing (ABM), personalized customer experiences, and data-driven go-to-market strategies.

Clearbit combines over 250 public and private data sources, leveraging AI and machine learning to clean, standardize, and refresh its B2B data continuously. By performing routine updates, Clearbit ensures that the information you rely on—such as contact details, company attributes, and technographic data—is always accurate and actionable.

Clearbit combines over 250 public and private data sources, leveraging AI and machine learning to clean, standardize, and refresh its B2B data continuously. By performing routine updates, Clearbit ensures that the information you rely on—such as contact details, company attributes, and technographic data—is always accurate and actionable.

Clearbit prioritizes data security and compliance. It collects only publicly available and legally obtained data, adhering to privacy laws such as GDPR, CCPA, and others. By providing transparency and maintaining clear guidelines around data usage, Clearbit helps businesses meet regulatory requirements while leveraging enriched data responsibly.

Yes, Clearbit supports real-time website personalization by enabling businesses to tailor their website experiences based on visitor attributes. For instance, you can customize messaging, CTAs, or content dynamically for visitors from specific industries, revenue brackets, or company sizes, improving engagement and conversion rates.