Meltwater's Social Listening platform helps businesses monitor real-time mentions across social media channels, track keywords, and gauge sentiment around their brand, competitors, or industry topics. By delivering actionable insights, it empowers companies to understand their audience better, improve customer engagement, and make data-driven decisions to optimize marketing strategies.

Meltwater's Salesforce integration allows teams to streamline social media customer support by bridging the communication gap between social interactions and Salesforce's CRM system. With this synchronization, users can respond to social media inquiries directly within Salesforce while keeping a single customer view, enabling faster, more personalized responses and efficient tracking of customer interactions.

The Unified Enterprise Dashboard provides a 360-degree, real-time overview of all marketing activities across paid, earned, owned, and earned social channels. Marketers can easily analyze performance metrics, monitor trends, and identify opportunities for optimization in a single, user-friendly interface. This helps brands save time and improve collaboration across various teams.

Meltwater continuously monitors over 270,000 global news sources, spanning online publications, TV, radio, podcasts, print media, and more than 15 different social media channels. This broad media coverage ensures brands have access to a comprehensive and multi-channel view of their online presence, reputation, and audience perception.

Yes, Meltwater offers Enhanced PR Insight Reports featuring AI-driven summaries. These reports provide deeper insights into press coverage, audience sentiment, story reach, and tone analysis in a fraction of the time. They are ideal for PR teams looking to measure campaign success and share actionable data with stakeholders.

Meltwater's tools are designed to cater to a wide range of industries, including public relations, marketing, consumer goods, technology, education, healthcare, and nonprofits. Any business that values brand monitoring, reputation management, competitive analysis, and informed decision-making can benefit from Meltwater's analytics and insights.

Meltwater's tools are designed to cater to a wide range of industries, including public relations, marketing, consumer goods, technology, education, healthcare, and nonprofits. Any business that values brand monitoring, reputation management, competitive analysis, and informed decision-making can benefit from Meltwater's analytics and insights.

Meltwater supports monitoring and engagement across more than 15 social media platforms, including major channels like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and niche networks. This coverage extends to comments, direct mentions, and hashtags, ensuring businesses don't miss any critical conversations.

Meltwater provides robust analytics for social media campaigns, tracking performance metrics such as reach, engagement, and conversions. By visualizing campaign data in real-time and offering actionable insights, marketers can refine their strategies, allocate resources effectively, and achieve better returns on their social media investments.