Voluum is a cloud-based ad tracking software designed to optimize digital marketing campaigns by integrating with multiple ad platforms. It tracks detailed visitor and conversion data to provide insights that enable marketers to improve campaign performance. With features like Traffic Distribution AI, anti-fraud tools, and advanced reporting, it allows users to maximize ROI by analyzing and fine-tuning campaigns in real-time.

Voluum's Traffic Distribution AI automatically analyzes campaign data to identify the highest-performing offers, landing pages, or paths. It uses machine learning algorithms to dynamically allocate more traffic to these top-performing elements, increasing conversions and reducing wasted ad spend without manual intervention.

The Anti-Fraud Kit in Voluum is a security feature designed to protect your campaign budgets by detecting and blocking invalid traffic, including bots and fraudulent clicks. This feature ensures that your ad spend is used effectively on genuine traffic, improving the overall quality of your campaigns and preventing budget leakage.

Voluum integrates with a wide range of popular ad platforms, including Facebook, Google Ads, TikTok, Taboola, Outbrain, and more. These integrations allow seamless data tracking, automated rules, and performance optimization across different traffic sources, all managed from a single platform.

Yes, Voluum offers collaboration tools, enabling teams to work together using a single account. It includes features like custom permissions for different team roles, workspaces for organizing campaigns, and shared reports. These capabilities make it easy to manage campaigns collaboratively and securely.

Voluum supports tracking for various types of campaigns, including affiliate marketing, e-commerce, lead generation, and media buying. It handles direct traffic, paid ads, and organic traffic sources, providing marketers versatility in tracking and optimizing virtually any type of online advertising campaign.

Voluum supports tracking for various types of campaigns, including affiliate marketing, e-commerce, lead generation, and media buying. It handles direct traffic, paid ads, and organic traffic sources, providing marketers versatility in tracking and optimizing virtually any type of online advertising campaign.

Yes, Voluum is equipped to track mobile and app-based traffic effectively. It supports mobile SDKs, click URLs, and postback tracking to monitor in-app conversions, installs, and user activity, making it an excellent choice for app marketers and developers aiming to optimize their campaigns.

Voluum provides in-depth reporting features, such as real-time data visualization, multi-dimensional performance breakdowns, customizable reports, and automatic reporting schedules. These features help marketers quickly identify trends, diagnose issues, and optimize their strategies with actionable insights.